Yaroslav Smirnov

Digital Marketing Manager CV
1Expirience
EXPIRIENCE
2014-2015
Soft-Union, Belrogod Russia (IT-company)

Marketing manager. Event-marketing, Email-marketing, content-marketing, SMM, promo-materials.
2015-2016
2017-2020
INFRA-M, Moscow (Publishing)
Marketing manager. Event-marketing , email-marketing, site-leading, SMM, promo-materials. Leaded the rebranding project.
First Bit, Moscow (IT-company)
Marketing manager. Content-marketing, Email-marketing, event-marketing, SMM, target (by hands) and context (by contractor), HADI-cycle, prototyping and creating (Tilda) landing pages; Informal deputy of the unit head.
Result: leads x1.5, avarage check x1.5, sales x2
2020-2021
LEASEPOINT, Moscow (FinTech-startup)
Marketing manager. Was responsible to built the funnel of sales, by the hands developed the context ads campaighns, prototiped the landing pages and optimized all the stages. Leaded SMM, PR and email-marketing. Search of contractors.
Result: Helped to bring the startup on market with a profitable unit-economisc.
2021
Completo, Moscow (digital-agency)
Head of internal marketing. Assambled a team, createrd the "factory" of content and events, recreated all the comunications from a point of customer jorney, leaded the anticrisis marketing. Was responsible for the marketing budget and marketing strategy.
Result: х1.5 to the leads amount and x2 to qualificated leads
& till now
2Education
EDUCATION
2011-2014
2016-2017
2017
Shukhov Belgorod State Technological University
Magister of managemant
Bachelor of marketing
Moscow National Research University "MISIS"
Universite De Lorraine, France
Half-year english-language program of International management
3Another
ANOTHER
Hard skills:
Googe Ads & Yandex Direct
Yandex Metrika & Googe Analytics
Adobe Photoshop & Illustrator & Figma
Facebook Ads & Vkontakte Ads
HTML & CSS + CMS Bitrix & Wordpress
Soft skills:
Hight IQ and fast learning
Creativity
Empathy and motivation
Pruduct mindset
Proactivity
Email- & Massendger-marketing
Copywriting
Result oriented
4Contacts
CONTACTS
5Speeches
SPEECHES
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